The 2011 Taiwan Global Brand Value Survey Award ceremony was held today at the Taipei International Convention Center. The survey is organized annually by the Taiwan External Trade Development Council (TAITRA) and co-organized by BusinessNext and the international brand consultant Interbrand. It is supported by the Ministry of Economic Affairs and sponsored by its Bureau of Foreign Trade. In being named as Taiwan Top 20 Global Brands, Delta Electronics became the first firm in Taiwan's large electronics industry to receive this honor for its industrial brand.
Delta Chief Brand Officer Ping Cheng said, "This is the first time that Delta was invited to take part in the Taiwan Global Brand Survey. I am very happy to see recognition of Delta's efforts in developing our own brand in a brand valuation system based on international standards. Delta's brand positioning is to "provide customers with efficient and reliable energy saving solutions."According to our global market research, the majority of respondents agree with Delta's brand positioning."
Ping Cheng went on to say that Delta's cumulative efforts over the past 40 years in Delta's technology, R&D, and products were recognized by the organizers and by Interbrand's comprehensive brand asset evaluation. In 2010, the products, systems and solutions with Delta trademark accounted for about 80% of the annual sales revenues, while the systems and solutions with Delta specification and trademark accounted for 15% of the annual sales revenues.
Delta launched a brand inauguration and established a brand management office in 2010 to enhance Delta's brand value with respect to the international standards. After completing the worldwide market research and reaching brand management team consensus, Delta redefined its external communications structure and launched a new corporate identity system. Through strategic brand initiatives, Delta has begun to enhance its global awareness and brand image.
Looking ahead, Delta continues to increase the proportion of systems and solutions with its own brand. In addition, upholding the corporate mission, new energy-efficient systems and solutions will continue to be launched. More importantly, brand training activities for all employees are also building consensus and cohesion, so that every Delta employee will be able to deliver the true spirit of the brand at each touch point with customers.