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23May2013
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Corporate Social Responsibility
  Letter from the Honorary Chairman
  Letter from the Chairman
  Delta's CSR Highlights
  Delta Group Overview
  2011 Delta CSR Report
  Communication with Stakeholders
  Delta's CSR Commitment
  Delta's CSR Organization
  Corporate Governance
  Delta and Employees
  Delta and Customers
  Delta and Suppliers
  Delta and Shareholders
  Dedication to Energy Conservation and Environmental Protection
  Delta Green Map
  Contributions to Society
  CSR Report
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Home > Corporate Social Responsibility > Delta and Shareholders
 
Delta and Shareholders


Looking back on 2011, the united efforts of our employees not only consolidated our leadership in power supply and components but also saw our years of investment in pioneering businesses such as energy management and video projection bear fruit. The key foundations for our long-term development are now in place. Apart from continuing to maintain our leadership in the ODM industry, Delta is now aggressively expanding into total solutions. By integrating the software and hardware of Delta technologies and products, we aim to create smart green lifestyle applications that are more energy-efficient, convenient and comfortable. This will boost the value of the Delta brand.

   New Business Development and Brand Management
 

How to sustain the company's future growth is an important topic for Delta. We have studied the practices of international 100-year old enterprises and introduced the New Business Development (NBD) scheme. The NBD management framework consists of "Management System" and "Lifecycle" to ensure that new business targets are matched to growth strategy, to promote inter-business unit integration and cooperation, and to establish key performance indicators (KPI) for new businesses and a budget measurement mechanism.

We regularly review the development of each new business. Portfolio management for new businesses is also practiced to optimize the allocation of resources. At the same time, we are hosting NBD-themed training courses in different locations to familiarize employees with the relevant schemes.

Brand differentiation is another key to business success. How to win the customer's favor over the many 100-year old international brands and competitors represents a core target for brand management. Since Delta's "Brand Inauguration Year" in 2010, the Total Brand Management (TBM) project has continued to build up internal consensus among management. The "Brand Management Department" is now responsible for planning and executing Delta branding strategies aimed at building a Delta brand image for excellence. The first task was to clarify the scope of business activities so the market and customers can have a clear picture of Delta. At the same time, objective market surveys were used to establish Delta's brand position. The "Corporate Identity System Guidelines" and bilingual Delta Brand News (English/Chinese) were also published to provide brand training to all employees. The results have been very encouraging and after one year of hard work we were named one of "Taiwan's Top 20 International Brands" in September, 2011. Brand benchmark learning, brand interpretation and the sharing/passing on of each department's brand experience will help create a new era for the Delta brand.

 
   Transparency and information disclosure
 

Information disclosure has always been an important focus for Delta. Parent company Delta Electronics began submitting semi-annual consolidated financial reports to accountants for audit and publication even before the relevant requirements became law. Delta Electronics' announcements to the Taiwan Stock Exchange are also updated in real-time. From Delta's website, the chairman's report to shareholders, financial statements, annual report, corporate governance regulations, relevant committee regulations, share price and dividend information, as well as the content of analyst meetings can be downloaded.

Additionally, Delta hosts analyst meetings on a regular basis where we announce and explain each quarter's consolidated financial data, business performance and future plans.

These meetings are webcast live over the Internet. Our efforts once again saw parent company Delta Electronics receive an A+ rating in transparency and information disclosure from the Securities and Futures Institute in Taiwan in 2011.

In the Institutional Investor magazine's 2011 All-Asia Executive Team rankings, Delta Electronics was recognized with the Top 3 "Best CEO – Mr. Yancey Hai", "Best Investor Relations" and "Best IR Professionals – Mr. Rodney Liu" in the technology/hardware sector for meeting the needs of analysts and investors. A total of 522 portfolio managers and investors, as well as 348 analysts participated in this sector-based survey. Six investor relations attributes were involved in the rankings, including accessibility of senior management, creditability and candor of IR departments, quality and depth of answers to inquiries, transparency of financial reporting and disclosure, and more.

As foreign investors hold the greater part of all Delta shares, communicating with foreign investors is especially important to us. We participate in a wide range of investors' forums each year and visit foreign shareholders directly in Asia, Europe and the United States. Apart from providing them with updates on the company's operations, we also welcome constructive feedback on our operations, finances and governance. At the same time, Delta welcomes visits from local and foreign investors, and we also arrange visits to our major manufacturing sites.

Individual investors are just as important to us as institutional investors. We have staff dedicated to answering inquiries from individual shareholders in detail. We also actively respond to questions and suggestions raised by shareholders at the annual shareholder meeting.

In the past few years, key international institutional investors have begun looking beyond financial statements and at sustainable development strategies, and potential risks and opportunities using tools such as the Dow Jones Sustainability Index (DJSI) questionnaire and Bloomberg Sustainability Survey. Other initiatives include the "Carbon Disclosure Project (CDP)" that asks thousands of participating enterprises to disclose their climate change related information each year using a standard survey and database. Investors can then use the information to assess investment risks and opportunities. The investor communications related to these issues are important to Delta and during the communications process we look for areas that may require improvement.

 

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