Communication with stakeholders is fundamental to CSR fulfillment. As a corporate citizen, Delta communicates with stakeholders through a variety of channels to understand and respond to their needs in a timely manner. Delta has adopted the following mechanism for communication with stakeholders. Materiality analysis is also used to identify the key issues for stakeholders and Delta so the necessary measures can be taken and information disclosure enhanced.
The communication process and mechanism between Delta and stakeholders is as follow:
Delta Stakeholder Issues and Channels for Communication
The result of the stakeholder materiality analysis :
The results of stakeholder materiality analysis showed that the 7 issues most important to stakeholders and Delta include corporate governance, innovation management, product stewardship, green operation, customer relationship management, risk management and brand management. A detailed description is provided in the following chapters as listed :